Marketing Tools and Advertising Resources

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Herculist has been a very good source for advertising. See advertising tips below.

Advertising Tips by Herculist

NOTE: The following tips are what we have found to work for us in our 14+ years of internet marketing. What we have found to work for us may not necessarily work for you. Continuous experimentation with different ads and formulas is needed to develop successful ad campaigns.

1. Plain text vs. HTML : Choose plain text if you will not be using colored text, graphics, etc. Plain text ads are easy to setup and usually reach more recipients, since HTML ads may trigger mail filters and get blocked by some e-mail providers. When submitting plain text ads, be sure to use complete website addresses to be sure that they will be clickable for the recipient. Example, use http://www.yourwebsiteaddress.com and NOT www.yourwebsiteaddress.com or yourwebsiteaddress.com. Be sure to include http:// at the beginning. If you are experienced in creating great looking HTML ads with color and graphics, then that may be the way to go!

2.Subject line : The subject line is very important since it is the first thing the recipient will see. If the subject line is ineffective and does not result in the recipient opening the e-mail, the rest of the ad is a waste. Using short, attention getting subject lines often work best. Testing different subject lines is very important. There are many helpful resources on the internet for creating great subject line. Just do a search for “best email subject lines examples“.

3. Ad body : Here again we have found that using short, attention getting ads works best for us. The purpose of the ad is to quickly get the recipient excited and to click on the website address in the ad. Some people prefer to use long drawn out e-mail ads. Our feeling is that most people do not have the time, or will not take the time to read longs ads. Get recipient to the website and let the website do the selling! In the ad body, be sure to include website addresses, e-mail addresses, and an other contact information you wish to make public, such as a phone number, name, mailing address, etc. Again, doing an internet search for “Email Ad Writing Tips” will bring up many great ad writing resources.

4. Ad budget : The old saying “It takes money to make money” is more often true than not. Though it is possible to have some success with free or cheap advertising, it is usually not the case, and most successful businesses, both internet and real world, have some kind of advertising budget. When advertising with our service, we recommend starting out at least with the $20 ad package, since it includes a free submission to 82,500 contact e-mail addresses! Of course, better results can be expected with the higher level ads. Yes, we do offer $5.95 submissions, and customers do have success with them, but keep in mind that since the cost is low, 120-200 of these ads are submitted daily, and it takes a great ad to stick out from the pack!